An innovative take on a digital customization experience.
Associate Creative Director
Bose came to us looking to create a best-in-class color configurator platform for their Quiet Comfort 35II headphones. We created an innovative take on a digital customization experience, incorporating 3D modeling and AR that was not only easy to use; but fun and a great way to showcase their product.
Outlining the User Experience
Branding the Experience
After developing the new color customiztion experience we began to look at ways for Bose to brand this experience and apply it to the vast
amoung of other great products they have available. Working with our new brand statement "Our Sound. Your Color." I set out to create a mark that would set their color customization apart from other brands and make it easy to apply the concept to promotional material, products and content within Bose.com.