Working as a Senior Art Director, I helped lead the SapientNitro team in collaboration with Ralph Lauren’s in-house team at reimagining their online retail experience. I developed the user experience, helped create the overall look and feel of the design, style guide and component library and presented creative to the client during each stage of the project.
Agency: Sapient Nitro
Role: Art Direction/Design
Team: Mel Fox (CD), Adam Stubbs (UX)
While working on page designs, we also worked tirelessly to help create a style guide/component library that captured all of the page elements and pixel spacing throughout the new retail experience. As new components were designed we made sure to document any new additons to the style guide in our change log so that the development team was aware of new elements. This helped us maintain order/sanity within our process.