I was approached by the Sparkology team to help them solve a big problem for their business. The current design aesthetic of their landing page and sign up process did not match the ideals that they were looking to portray to their target audience of young urban professionals with degrees from elite universities. We worked together to update not only the design but the brand story and how Sparkology wanted to be perceived within the very crowded market of online dating sites.  Since the redesign and update to the brand message, traffic to the site has more than doubled and bloggers have complemented Sparkology on the new design and experience. 


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